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« Basic SEO Tip Number One: Title Tags

SEO (Search Engine Optimization) seems to be ever-changing. Someone is always coming out with a new way to track rankings, results or keywords. There are plenty of opinions out there and usually many arguments about which one is correct.

We are often asked what are the most important things to consider for good search engine rankings. Any SEO expert (and I certainly do not claim to be an SEO expert, but I think I know more than the average person) will tell you that there are many things that are all related when you are after good SE rankings.

Then, there are the different techniques to use depending on the target Search Engine, Google, MSN or Yahoo, just to name the “big 3″. It is truly a full-time job keeping up with everything related to SEO.

However, there are several facets of Search Engine Optimization that have remained constant. For the most part, everyone agrees on the value of paying attention to these areas and any good SEO firm will put them into practice every time. That is what we are going to discuss in a series of posts: Basic SEO Tips. As you read these posts, you may have different ideas from the ones we offer. Feel free to share your ideas and comments, make fun of me, whatever.

The first post will discuss Title Tags.

Most agree that the title tag is one of the most important tags of a web page. This tag gives the search engine the first indication as to what the web page is about.

When you visit a web page, you will see the content of the title tag displayed at the top of your browser window, like this:

Here is what the title tag will look like in the code for the web page. Notice that it is placed immediately following the opening HEAD tag:

So that is a little about the structure and placement of the title tag. Now, how do you write one to give you the best chances of good search engine rankings?

I am sure there are other facets of the title tag that can be pointed out. This is not meant to be an exhaustive resource on the topic. Here are some other great resources that you should refer to:

These are just two and I am sure that other people will have their favorites. If you have a different one to recommend, please let us know.

Remember, there are several different factors involved in getting good SE rankings. Title tags is just one aspect. We are going to mention others in future posts so, hopefully you will check back :).

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3 commentsto “Basic SEO Tip Number One: Title Tags”

  • January 28, 2007
    David Temple wrote

    Good point about some things in sem being constant and title tags are a great place to start. You covered it pretty well and I would just add that another reason the title tag is so important is because this is your “first impression” since the users see it in the search engine results page.

  • January 28, 2007
    Anthony wrote

    Great point, David! I knew I would forget something :). The title tag is the “clickable” link that shows up in the SERPs. Thanks for pointing that out.

  • September 18, 2007
    James Mann wrote

    I followed a link from a post on MaroRichter.net. I love posts that share links from other knowledgeable blog owners.

    Thanks for the Title Tag info, people really need to learn this and apply it.

    SEO is so much fun but unfortunately so many think they can skip over the seo factors that can really place you well in the search engine results.

    When creating your title for each page I would suggest that a person have two keyword phrases that compliment each other but still keeping the title between 65 and 70 characters.

    It may take some thinking but that seems to be what makes good web sites and blogs stand out in the crowd, and search engines of course.

    Keep the great posts coming.