Entries Tagged as 'SEO/SEM'

Friday, November 9th, 2007

Search Engines Best for Local Search

When you are looking for a local business, do you reach for the phone book or do you head to your favorite Search Engine? That is one of the topics researched by WebVisible and Neilson and blogged about by Search Engine Land.
The roughly 2,000 respondents were chosen at random and asked several questions related [...]

Thursday, November 8th, 2007

Internet Advertising Expected to Double

According to a report released by Internet Marketing research firm eMarketer, Internet advertising spending by US advertisers is expected to double by the year 2011. This is bad news for traditional advertising methods such as newspapers, television and magazines.
Internet advertising includes methods such as:

Display ads (banner ads seen on web sites)
Paid Search ads (also [...]

Wednesday, September 19th, 2007

Microsoft Offering Web Analytics With Gatineau

Microsoft is finally getting ready to launch Gatineau, its version of Google Analytics.
Tamar blogged about this back in January and there are all types of screenshots from the lucky few that have been able to get a sneak peek. Microsoft’s Gatineau web site is setup to accept applications, though it will cost you $5.
I’m [...]

Wednesday, September 12th, 2007

Marketing Budgets Being Trimmed

According to an article on Bloomberg.com, for the second consecutive quarter, U.S. companies are spending less on advertising.
As a web design company, we try to stay up-to-date with advertising topics because of the Search Engine Marketing connection. So, reading the article, I noticed some interesting figures presented dealing with the advertising market decline:

Advertising on [...]

Friday, August 24th, 2007

Yahoo Dynamic URL ReWriter

From the Yahoo Search Blog comes the announcement of the Beta version of a pretty cool tool which will rewrite your dynamic URLs.
Login to Yahoo Site Explorer, identify all the pesky parameters (prod=1&sid=23yadh56) in your URLs and Yahoo will strip them out and spit out a spanking new URL for you. Then, you will [...]