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I got a call the other day from a potential client looking for a new web design. I will call the potential client “Carl”. Usually, in the first few minutes of the conversation, I can tell if things will pan out or if they are “shopping around”.

I think Carl set a new record. The third sentence he said was, “How much will that cost?” Third sentence! Not a good sign.

I say “not a good sign” because it seemed that “Carl” was only concerned with price - not results. Now, don’t get me wrong - the price of the web site is certainly important, but a business looking to establish a presence on the Internet should also be asking the web design company about the results they can expect to achieve. That is called “return on investment”.

What would happen if you had a beautiful web site, but it did not show up in the Search Engines? When I say “show up”, I am not talking about showing up if people do a search for the name of your company. You should show up for that. No, I am talking about showing up when people search for terms related to what your company actually does. For example, if you are a doctor in Las Vegas, do you show up when you search for the phrase “doctor Las Vegas“? That is what I mean when I say “show up” in the Search Engines. Showing up for competitive terms is a big measure of how successful your web presence really is.

We have written an article entitled “Professional Web Design“. If you are a business looking to venture into the world of the Internet, take a few minutes and read it over before you make any decisions. Hopefully, it will give you some ideas and educate you a little about what you can expect from a professional web design company so you can make a good choice.

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