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PPC Click Fraud Rate Q2 2008

Thursday, October 23rd, 2008

There is good news and bad news for PPC advertisers on the issue of click fraud for the second quarter of 2008.  Click Forensics has released their click fraud numbers for last quarter and so I will give you the good news first:

Click fraud rates went down last quarter (16.0 percent) compared to the previous [...]

Yahoo! Rolls Out Web Analytics Beta

Friday, October 10th, 2008

Five months after acquiring web analytics company Index Tools, Yahoo! has announced that they are launching Web Analytics Beta. That is actually a pretty quick turnaround, I think. There is quite a bit of work involved in platform modification. Maybe the threatened mutiny by Yahoo! shareholders fanned the flames .
Currently, the [...]

Google Selling Performics

Monday, April 7th, 2008

When Google purchased DoubleClick, they also became the owners of Performics - Search Engine Optimization company. There was a lot of talk in the SEO/SEM community about that being a conflict of interest - a Search Engine company owning a Search Engine Optimization company.
Last week Google announced it will sell off the Performics portion [...]

Google Owns Performics (By Extension)

Wednesday, March 12th, 2008

Now that the DoubleClick / Google marriage has been blessed by both the European Commission and the U.S. Federal Trade Commission, SEOs and SEMs everywhere will be eager to see what Google will do with Performics. Performics is a Search Engine Marketing company owned by DoubleClick and so Google now owns a Search Engine [...]

November Search Engine Market Share

Thursday, January 3rd, 2008

There were no significant changes in Search Engine market share from October to November ‘07, according to Virginia based Internet information provider comScore. Google is still way out in front compared to the others and, although Yahoo! dropped and AOL/Time Warner grabbed a little more share, everyone basically kept their same positions in November.
Of [...]

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