Google Owns Performics (By Extension)
By Anthony | March 12, 2008
Now that the DoubleClick / Google marriage has been blessed by both the European Commission and the U.S. Federal Trade Commission, SEOs and SEMs everywhere will be eager to see what Google will do with Performics. Performics is a Search Engine Marketing company owned by DoubleClick and so Google now owns a Search Engine Marketing company by the fact that they own DoubleClick.
And to think that Google had the nerve to penalize US just for selling a few text-links on our blog … wow.
Here is a quote from Performics’ web site that I thought summed it all up pretty well:
Together, DoubleClick Performics and DoubleClick offer clients an unparalleled range of marketing solutions and are uniquely positioned to compare effectiveness across marketing channels for valued clients.
I particularly liked the phrase “uniquely positioned“. THAT is somewhat understating it, I think. Imagine being able to pick up the phone and call Google to find out what to do to get a particular site ranking #1… Why would ANYONE hire any other SEM/SEO firm? After all, if you wanted your brand new site to shoot to the top of the SERPs, wouldn’t you STRONGLY consider the Search Engine Marketing company owned by the number one Search Engine? Of course you would. At the very least, the fact that Performics and Google are related has to carry a ton of clout, even if Google claims that they are not going to give special treatment to Performics’ clients.
Danny Sullivan posted about this today in a post that would have taken me about 5 months to complete - good job, Danny.
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Topics: Google, search engine, seo | No Comments »
Web Design Completed
By Anthony | February 29, 2008
We recently put the finishing touches on another web design for a North Carolina company: Coastal House Watch. They are a full-service, Emerald Isle NC property management company that takes care of everything from routine home maintenance to securing your house when a hurricane is heading our way. They will take pictures before and after the storm and will even meet your insurance adjuster if that is necessary. In addition, they can take care of the repairs once all the insurance paperwork is finalized.
Another service they offer comes in handy when you are on your way down to your beach house for your summer vacation. You simply give them your grocery list and they will take care of the shopping for you as well as make sure everything is stocked up in your home and the A/C is set just the way you like it. They really offer a great service.
If you have a property down here on the NC coast, you should contact them and see how they can help you out.
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Topics: Web Design News | 2 Comments »
New Web Design Project
By Anthony | February 25, 2008
We recently started work on several new web design projects. One of them is a new web site for a Chiropractic firm in Morehead City, NC.
A short time ago, Dr. Barnum of Barnum Chiropractic Center contacted us about developing a new site for his firm. His current web site had served him well for many years, but he wanted to make some changes and also wanted to work with a local web design company after his previous web designer moved to Texas.
We have been working on developing the new site layout and have it nailed down pretty much. Right now, it just shows some stock photography until Dr. Barnum’s staff gets the actual pictures that they want to use. So, we are working on the content gathering process so we can begin on the interior pages as well as getting the pictures together which will be used on the Flash banner on the home page. The Flash will dress up the site a little more and provide something to grab visitor’s interest - we only have about 4 seconds to grab the web site visitor’s attention.
Stay tuned for the latest and we will post it when it is completed for everyone to see.
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Topics: Web Design News | No Comments »
Pagerank Restored for Our Tech Blog
By Anthony | February 4, 2008
At some point over the weekend, Google restored the Pagerank to our tech blog. I filled out a reconsideration request on Thursday (I think) and the PR was restored sometime over the weekend. So, that was pretty quick in my book.
I still do not agree with their whole approach to quashing paid links, but I won’t get into that again. My fingers hurt from all that typing anyway. But, if you are interested, here is a recap:
- Google de-indexing
- Google: “Do as I say, not as I do”
- Random thoughts on Google penalties
- Tech Blog pagerank MIA
Well, horray for us. I’m not a slave to Google pagerank. I just did not want to be de-listed (or de-indexed - whatever you call it).
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Yahoo Improves Search Market Share in December
By Anthony | January 26, 2008
With all that shopping going on in December, it should come as no surprise that Search Engine traffic was down slightly (-3.9%) across the board during the month. After all, who can find time to goof around on the Internet when they are too busy doing last minute shopping?
Despite that drop, Yahoo! search traffic was actually up. In fact, according to a comScore report, they were the big winner for the month with a 0.5% increase in use and, since they dipped 0.4% in November, that basically put them back where they were in October with a 22.9% overall market share. However, Google is still the big dog with 58.4% share of the Search market. That translates to more than 5.5 billion (yes, billion) searches per month using Google. That number does not include searches performed on YouTube and other Google owned properties, which tracked an additional 1.5 billion results in December alone.
As you can imagine, search traffic on shopping sites climbed quite a bit in December. For example, Amazon sites logged 215 million searches, which was a better than 20% increase over their numbers in November. eBay was up 3.9% and Craigslist was up 6.3%.
Social networking sites saw a decline in use in December. My guess would be the fact that people were actually networking the old fashioned way - fact-to-face at parties. That means they were not spending as much time searching on Facebook (-14.3%) and MySpace (-19.9%). Plus, in many cases, people are accessing those sites while they are at work and, since most workers are using up their vacation time before the end of the year, they were not logging in each day.
At any rate, the numbers should be back to normal starting this month, but Google is still going to be on top.
Check out our Flash graphic in the far right column for a visual 
.
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Topics: Google, Microsoft, search engine, yahoo | 5 Comments »
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