SEO/SEM

Web Searcher Research From SES

August 21, 2007

Here is an interesting highlight from Search Engine Strategies conference in San Jose, CA. Stuart McKelvey from TMP Directional Marketing gave the results of a study of how people use the search engines for local search:

  • The most common activities resulting from the online search were in-store visits and contacting the business via telephone.
  • Meaning: People search for your web site and then contact you “offline”.

  • The majority of respondents (61%) went on to make a purchase at a local store, most often by visiting the store and making an in-person purchase.
  • Meaning: Similar to the first one above. People check you out on the web and then decide whether or not to visit in-person.

  • Additionally, nearly 8 out of 10 (79%) searchers believe that businesses that are listed at the top of the search results paid to be there.
  • Meaning: People are still relatively uneducated when it comes to Search Engine rankings. You do not have to pay Google to be listed #1. You just have to get some help from someone who knows how to get your web site ranking highly.

  • Over 60% of these searchers believe that the top results are the most relevant to their search.
  • Meaning: Search Engine Optimization is really vital to the success of your online business. Don’t fall for someone promising a specific ranking or someone with no “live” results to show you. Make an educated decision.

Check out SEO Roundtable for more SES news.

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