There is good news and bad news for PPC advertisers on the issue of click fraud for the second quarter of 2008. Click Forensics has released their click fraud numbers for last quarter and so I will give you the good news first: Click fraud rates went down last quarter (16.0 percent) compared to the […]
ReadFive months after acquiring web analytics company Index Tools, Yahoo! has announced that they are launching Web Analytics Beta. That is actually a pretty quick turnaround, I think. There is quite a bit of work involved in platform modification. Maybe the threatened mutiny by Yahoo! shareholders fanned the flames 🙂 . Currently, the Beta version […]
ReadWhen Google purchased DoubleClick, they also became the owners of Performics – Search Engine Optimization company. There was a lot of talk in the SEO/SEM community about that being a conflict of interest – a Search Engine company owning a Search Engine Optimization company. Last week Google announced it will sell off the Performics portion […]
ReadNow that the DoubleClick / Google marriage has been blessed by both the European Commission and the U.S. Federal Trade Commission, SEOs and SEMs everywhere will be eager to see what Google will do with Performics. Performics is a Search Engine Marketing company owned by DoubleClick and so Google now owns a Search Engine Marketing […]
ReadThere were no significant changes in Search Engine market share from October to November ’07, according to Virginia based Internet information provider comScore. Google is still way out in front compared to the others and, although Yahoo! dropped and AOL/Time Warner grabbed a little more share, everyone basically kept their same positions in November. Of […]
ReadIf you have ever complained because of seeing poor quality web sites listed in Google, be aware that they are hiring actual humans to help improve the SERPs. For example, you could apply for the currently open position of “Search Quality Evaluator” if you live in Mountain View or want to move there. “We can’t […]
ReadI was somewhat surprised at what I read when I came across a post by Scott Buresh on Search Engine Guide. The title is A Slippery Slope: Google Owns a Search Engine Optimization Company. “What does this mean for those hiring other companies and looking for great search engine placement? We will just have to […]
ReadWell…. kind of. They are running an experiment which allows you to play around with the search results by moving individual ones higher or lower in the list or even removing them completely. Now before you decide to move your site above you competitor’s, you have to be signed in to your Google account to […]
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