Technology

‘Do Not Track Cookie’ Encounters Mixed Reactions

November 7, 2007

A few articles ago, we shared with you about the possibility of a Do Not Track Cookie’ Coming Soon.

Some say going ahead with the ‘Do Not Track’ list will result in unforeseen situations where users might see an influx of advertisements from their web browsers and so forth.

Most internet advertising companies are strongly against this new cookie because they would have to find counter measures to bring targeted advertisements to the internet visitors and users.

Take The Wall Street Journal Online, one of the most successful paid sites on the Web, has about 1 million subscribers. But the number of registered users for New York Times’ free site is more than 10 times the number of WSJ Online subscribers. This clearly shows that consumers would rather see advertising rather than pay subscription fees and that is the chief reason the majority of Web sites rely on advertising.

Unfortunately, not all content providers can be as successful as those 2 news sites. It is really of a question of users being willing to either pay for subscription or view more ads and read web site contents for free. Not all internet consumers care about internet privacy which leads to another debate.

We’ll see how it goes.

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