I was somewhat surprised at what I read when I came across a post by Scott Buresh on Search Engine Guide. The title is A Slippery Slope: Google Owns a Search Engine Optimization Company.
“What does this mean for those hiring other companies and looking for great search engine placement? We will just have to wait and see.”
Scott’s article elaborates on the fact that when Google purchased DoubleClick earlier this year, as part of that package they also got the SEO company Performics, who was a wholly owned subsidiary of DoubleClick.
I had certainly heard of Google’s acquisition of DoubleClick and the similar purchases made by MSN (they bought Aquantive) and Yahoo! (they bought Right Media and BlueLithium).
Google’s ownership of an SEO company has been discussed on other sites as well. And many of those discussions point out that it is a somewhat odd (some say unethical) partnership, which is the point that Scott was making in his article. It seems questionable to me on two fronts:
Earlier this year, Scott wrote an article on Medium Blue’s web site which gave more perspective on the blurring line between Google’s PPC listings and the organic listings.