General, SEO/SEM

New Google Trademarks

September 27, 2006

Google has applied for a new Trademark which is related to one of their newest domains: Indexbench.  Additionally, they have registered several other related domains recently:

  • bench-index.com (and .org, .info)
  • benchindex.com (and .org, .info)
  • index-bench.com (and .org, .info)
  • indexbench.com (and .org, .info, .net)

Also, Google filled out the paperwork for a new trademark for the term Indexbench (here is a link to the actual documents on record)

Of course, there is plenty of speculation as to what Google could be up to.  Phillip Lenssen is keeping tabs on things:

What could Google IndexBench be? (Something like the Alexa Web Search Platform, a more powerful Google Web Search API… or a place to roll your own search results, as Garett Rogers suggest?)

We may not know for quite some time, but it is always fun to try and guess 😉

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