Category Archives: Uncategorized

PPC Click Fraud Rate Q2 2008

There is good news and bad news for PPC advertisers on the issue of click fraud for the second quarter of 2008.  Click Forensics has released their click fraud numbers for last quarter and so I will give you the good news first: Click fraud rates went down last quarter (16.0 percent) compared to the […]

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Embarq Delivers Targeted Ads to Subscribers

Earlier this year, the Embarq Corporation conducted a trial wherein they delivered targeted advertising to their subscribers.  It worked by monitoring the websites their subscribers visited and then displaying advertising based on those web surfing habits. According to the Associated Press, Embarq conducted the test in the Gardner, Kansas, USA area on a group of […]

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Mozilla Firefox 3 Going for World Record

Mozilla wants to set a new world record for the highest number of downloads in one 24-hour period. If you visit their site, you can make your pledge to download when told and get… um… nothing – except a great web browser! I visited Guinness World Records to try to find out the current record […]

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Your Domain Name – What’s In a Name?

Sometimes people get in a hurry to register a domain name. They quickly settle on a name that makes sense to them but they don’t examine it from all angles. It is sort of like they get tunnel vision and then then end up with something that can be misinterpreted. Here are a few reason […]

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