There is good news and bad news for PPC advertisers on the issue of click fraud for the second quarter of 2008. Click Forensics has released their click fraud numbers for last quarter and so I will give you the good news first: Click fraud rates went down last quarter (16.0 percent) compared to the […]
ReadFive months after acquiring web analytics company Index Tools, Yahoo! has announced that they are launching Web Analytics Beta. That is actually a pretty quick turnaround, I think. There is quite a bit of work involved in platform modification. Maybe the threatened mutiny by Yahoo! shareholders fanned the flames 🙂 . Currently, the Beta version […]
ReadMicrosoft started an initiative back in May called Live Search Cashback which provides rebates to users of its search engine who search for and purchase products through Microsoft Live. It was a novel approach to attempt to increase search engine market share. Currently, Google has a commanding lead at about 63%. Yahoo! is second with […]
ReadWikia Search was launched in Alpha earlier this year and we have been watching it out of the corner of our eye to gauge its progress. At first, wow, it was bad. The search results were slow and chocked full of irrelevant sites. But, hey, it was only an alpha release and creating a new […]
ReadBy now, I would imagine that everyone in the SEO world has at least heard of the new startup search engine called Cuil (pronounced “cool”). It is run by some former Google employees, uses different algorithms and shows the results in a layout similar to a magazine or newspaper. As one might expect, an announcement […]
ReadYesterday, Yahoo announced that they are in process of rolling out some algorithm changes. This means, don’t freak out if your Yahoo! rankings are fluctuating. Even though Yahoo and the other search engines lag way behind Google in market share, they still have approximately 20% of the market. So, you can’t completely ignore them when […]
ReadSince Microsoft’s attempt earlier this month to bully Yahoo into submission, Yahoo decided to publicly respond. In a letter sent over the weekend, Roy Bostock and Jerry Yang had a few barbs sent Microsoft’s way: As a follow up to a recent meeting among our respective legal advisors we had on this topic, and at […]
ReadWith all that shopping going on in December, it should come as no surprise that Search Engine traffic was down slightly (-3.9%) across the board during the month. After all, who can find time to goof around on the Internet when they are too busy doing last minute shopping? Despite that drop, Yahoo! search traffic […]
ReadThere were no significant changes in Search Engine market share from October to November ’07, according to Virginia based Internet information provider comScore. Google is still way out in front compared to the others and, although Yahoo! dropped and AOL/Time Warner grabbed a little more share, everyone basically kept their same positions in November. Of […]
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